I don't like their direction because Square-Enix care very little about anything other than your money. Their focus is just completely, completely in the wrong place, they need more quality and less quantity, and to me, Dissidia: Duowhatever fits the bill for the latter.
But isnt this the same for all games companies these days? Activision and yet another 30 quid installment of Guitar Hero, with 12 new songs but exactly the same game? Capcom and another version of Street Fighter with a few new characters? Nintendo and the Wii sports things and the wii plus?
Every single company is guilty of this in some way or another, at least SE are going via the path of fan service instead of doing the same thing 15 times over.