This ones tough because you have to choose between a company that killed its own people to make a point. However they don't go around trying to conquer and destroy towns. The Empire goes around trying to destroy any town that doesn't agree with them being in charge. While their own towns people are fairly safe. I'm just comparing Shinra to the Empire. I left Hojo and Kefka out of it because they have different goals. When I think about Shinra killing there own people I thought that was heartless but the Empire has to win because the Empire went around killing whoever they could find. Kefka took it to a whole new level but when you think about it the Empire was pretty evil too.